In the realm of photography, lenses serve as the eyes through which photographers perceive the world. For those seeking to capture the extraordinary, the Hasselblad XCD 2,5/25V lens emerges as a beacon of innovation and precision.

This guide clarifies whether you require drone training and outlines the latest rules implemented since December 31, 2020, along with updates announced by the UK CAA/DfT in November 2022 regarding the Transitional Period extension and the UK's position on EU drone markings.

We are thrilled to announce the upcoming opening of our newest DJI Hasselblad store, right in the heart of London's prestigious Regent Street. Following the resounding success of our Birmingham store, we couldn't be more excited to expand our reach and bring our exceptional range of products and services to the bustling capital city.

The recently unveiled DJI Avata 2 is our latest FPV drone. With upgraded flight performance, extended flight duration, boosted payload capacity, enhanced intelligent flight modes, and advanced safety functions, the Avata 2 sets a new standard.

2024 is fully upon us, and fully upon you are three choices of excellent Camera Stabilisers that have been specifically designed to cater to every kind of content creator and filmmaker!

FPV UK and DJI | Hasselblad UK have collaborated to form the dream partnership to drone customers to deliver them with the ultimate insurance package!

In the ever-evolving landscape of content creation, where every frame and soundbite counts, achieving professional-grade audio has never been more critical. Today, we are delighted to introduce the DJI Mic 2.

The Pocket 3 has become a hot commodity, leaving eager consumers on the hunt for the next available stock. In this blog post, we'll explore the current situation of the Osmo Pocket 3 shortage and why pre-ordering with DJI Retail might be your best bet to secure this cutting-edge gadget.

In the world of aerial photography and videography, bringing innovation and cutting-edge technology to enthusiasts and professionals alike is something we aim to constantly cater to our customers. Now, we're excited to introduce a game-changer that not only enhances the aesthetic appeal of your DJI Mini 4 Pro, Osmo Pocket 3, and Osmo Action 4 but also provides an extra layer of protection – our all-new camo-themed sticker wraps.

Tis the season of joy and innovation, and what better way to spread the holiday cheer than by gifting the latest and greatest from DJI | Hasselblad. In this comprehensive gift guide, we'll explore a range of DJI products across various price points, ensuring that you find the perfect gift to suit any budget.

Welcome to a world where the skies are no longer the limit, but the canvas for your drone creativity and exploration are just beginning. In the realm of drone enthusiasts and aerial adventurers, the key to unlocking the full potential of your flying companion lies in the right accessories and with STARTRC, you can do just that!

Just when you might've thought that our DJI Osmo Action 4 had rendered the Pocket series surplus to requirements, the Pocket 3 delivers another level of stabilised 4K video quality from a travel-friendly camera.

DJI drones straight out of the box are exciting and create a whole world of possibilities when capturing aerial shots, but what if we told you it could be even better! There's a whole new world of drone excitement waiting for you with some amazing gear and accessories.

Welcome to the world of DJI Rewards, a brand new loyalty program set up from us at DJI Retail where you can earn great rewards to spend on your favourite DJI products.

Despite the constant efforts to make drones as durable as possible to different weather conditions, sadly they are not invincible. Whilst we would like to tell you that our drones won't or you would never crash them is simply not the case. Choosing a DJI Care Refresh plan is the perfect answer to put your mind at ease, and here's why!

Introducing the future of aerial photography and videography: the ground-breaking DJI Mini 4 Pro. The DJI Mini 4 Pro is a game-changer that redefines the possibilities of drone photography. Get ready to embark on a journey of limitless creativity and innovation as we delve into the incredible world of the DJI Mini 4 Pro.

In this comprehensive guide, we'll delve into the key factors to consider when choosing a drone, helping you make an informed decision that takes your drone experience to new heights.

In the world of travel and photography, having the right gear can make all the difference. PGYTECH, a renowned name in the industry, has introduced two remarkable backpack series – OneMo and OneGo.