Free Next Day Delivery*

Hasselblad XCD F4/28P Lens

2% credit reward. Earn 3378 points on this purchase. Worth £33.78

DJI Rewards

Earn 2% back on every purchase!

With DJI Rewards, you earn 2% back on every purchase, whether online or in-store.

What are DJI Rewards?

DJI Rewards let you accumulate points with every purchase you make. For every £1 spent, you receive 2 points. These points can be exchanged for money-off coupons, which can be used online or in-store to save on your next order.

For example, 500 points = £5 off coupon

Please note that DJI Rewards are non-transferable, cannot be exchanged for cash, and are only valid within DJI | Hasselblad.

DJI Trade In. Get credit towards your next purchase

DJI Trade In

Thinking about upgrading to a new drone? Trade in your old drone and receive credit towards your new purchase.

Not planning to buy a new drone? No worries! We can still buy your old drone for cash. However, please note that cash offers are lower in value compared to store credit.

All trade-in prices are guaranteed, provided the items meet the conditions outlined in the sale agreement.

Here’s how it works:

  1. Visit our dedicated trade in portal: Click the below button to start your trade in. Simply look up the model you want to sell to find out its value. Select store credit as your payment, provide your details, and you're all set!
  2. Send your item: Once you have placed you trade in, we will provide you with a FREE Royal Mail label. Affix this label to you parcel and drop it off at you nearest Post Office.
  3. Get paid: Upon receiving your device, we will conduct an inspection, and if everything checks out, we will send you a gift card via email to use against your purchase.
Regular price £1,689.00
Sale price £1,689.00 Regular price £1,689.00

Pre-Order: For delivery/collection ETA 22nd July, Monday

Safe & Secure Checkout
  • Apple Pay
  • Google Pay
  • Maestro
  • Mastercard
  • Shop Pay
  • Visa

Why Choose Us

  • Free Delivery on orders over £99
  • Free 14 day returns
  • Click & collect
  • Earn reward points
  • UK customer support
  • Price match promise

Product Highlights

Product Overview

Embark on a photographic journey with the XCD F4/28mm P wide-angle lens, meticulously designed to capture extraordinary scenes with unparalleled precision and clarity, making it the perfect companion for street photography enthusiasts.

Main Features:

  • Exquisite, lightweight, portable
  • Unparalleled optical performance, immense details
  • Flexible focusing – capture a fleeting moment
  • Fast leaf shutter, unlimited creative freedom

Lightweight and Compact Design

Measuring a mere 43.5mm in length and weighing only 245g, the XCD F4/28mm P lens is the epitome of portability and convenience, allowing you to explore the world with ease and flexibility.

Superior Optical Design

Experience outstanding image quality with the XCD F4/28mm P lens, featuring a superior optical design comprising nine elements in eight groups, including two aspherical elements and one ED element, ensuring sharp imaging and effective suppression of chromatic dispersion.

Versatile Focal Length and Aperture

Capture a wide range of scenes with the 22mm equivalent focal length and F4.0 aperture, enabling you to document nature, street culture, and urban architecture with stunning detail and clarity.

Close-Up Photography Made Easy

With a minimum focusing distance of 22cm and 1:6 magnification, the XCD F4/28mm P lens effortlessly captures rich close-ups of flowers, cuisine, and other subjects, adding depth and dimension to your compositions.

Responsive Focusing Technology

Benefit from fast, accurate, and responsive focusing with the linear stepping motor and lighter, smaller focusing lens group, ensuring your scenes are captured with precision and clarity, even in fast-paced shooting environments.

Powerful Leaf Shutter

The XCD F4/28mm P lens features a small yet powerful leaf shutter, supporting flash synchronisation at all shutter speeds, with flash synchronisation up to 1/4000s, allowing you to unleash your creativity and capture dynamic subject juxtapositions with ease.

In The Box:

  • 1 x Hasselblad XCD F4/28P Lens
  • 1 x Front Lens Cap
  • 1 x Rear Lens Cap
  • 1 x Lens Shade
  • 1 x Lens Pouch



Does the XCD 4/28P lens support full MF?

Yes. Full-time manual focus is always available. Adjust the focus ring at any time, regardless of whether you use AF or MF mode.

How do I correct lens distortions?

Distortions can be corrected in Phocus or other image-processing software for more accurate optical effects. The camera itself does not support lens correction.

What is the optical structure of the XCD 4/28P lens?

Nine elements in eight groups, including two aspherical elements and one ED element.

What focus motor does the XCD 4/28P lens use?

When shooting solely in RAW, the X2D 100C can store approximately 4,600 photos. When shooting solely in JPG, it can store approximately 13,800 photos.

What is the filter diameter of the XCD 4/28P lens?

XCD 4/28P adopts a filter thread with a diameter of 72mm, which supports installing all types of 72mm-diameter filters.

Product Reviews